We all have different values. Some people will eat a burger from a fast food or carnival or at a sporting event. Others will eat only certified organic and non-GMO foods.
In regards to paying for services, the dentist or the plumber generally do not discount, and those folks make GOOD money. Some people only want to pay the absolute minimum for rides.
We try to be competitive, and our pricing is certainly not the highest, nor the lowest, but our service is top-notch, where it matters. And we spend our money locally, as we live here in Metrowest, with our families.
Read our reviews (check Yelp also), and try us out. You will be glad you did.